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Craftsman Tools. The most classic American tool brand.

Over 16 months, I did what I could to save them from the sinking ship that was Sears (RIP).

This social film is dedicated to all the fathers who lied to their children about their exploits.


We created the documentary below to highlight the incredible skills of a family of boat-makers in Northern Michigan.


The next two commercials were part of a Father’s Day campaign which encouraged folks to finally make Father’s Day a real holiday.


CW: Zack Carlstrom
AD: Tom Hauser, Benny Jackson
PRODUCERS: Patricia Douglass, Peter Feldman