RITAS

Ritas. The Lime-A-Rita of beverages.

Three old ladies selling a fruity, canned malt-drink.

Is there really any more to life than that?

The Ritas have a new product: Rita’s Spritz. This campaign badmouths wine because the heathens who will supposedly enjoy this beverage think wine is too highfalutin.

 

CREDITS
CWs: Zack Carlstrom & Sophie Rosenoer
AD: Lauren Wilson
ECDs: Leslie Shaffer & Nikki Baker
PRODUCER: Jason Jasso
DIRECTOR: Rachel Lee Goldenberg

 

Hail Berry. It’s a football pun. Also, we put Matt Leinart in a commercial. You might remember him from USC.

 

CREDITS
CW: Zack Carlstrom
ECD/AD: Nikki Baker
PRODUCER: Jason Jasso
DIRECTOR: Lena Beug

 

The next few videos are from a six part series where the Ritas picked the winner of an upcoming NFL game. This series was social, digital, snackable, and elderly.

 

CREDITS
CW: Zack Carlstrom
ECDs: Nikki Baker & Leslie Shaffer
PRODUCER: Jason Jasso
PRODUCTION PARTNER: Funny Or Die