Stok is a tiny coffee brand with a whole lot of heart. Together, we energized America with the ultimate, customizable Lil Jon hype song. People could put their names and goals in the song, and Lil Jon would serenade them with as much hype as they could handle.

This video is a sample of the video the website would generate after users input their names and goals.

These next two videos were short social ads that instructed the public in the art of hype.


CW: Zack Carlstrom
AD: Boris Opacic
CD: Patrick Figueroa
DIRECTOR: Eli Stonberg